Representing over 12,000 businesses and 50 regional and sector-based tourism associations, the Alliance de l’industrie touristique du Québec (Alliance) is the largest tourism industry provincial business development federation in Canada. The Alliance meets the private and associative sectors’ needs to promote the tourism industry’s important contribution to regional vitality, while advocating on behalf of its members. In all its actions, the Alliance strives to make Québec an outstanding tourism destination that achieves environmental, social, and economic harmony to enhance the pride and well-being of Québec’s population.
Since 2016, the Alliance has also partnered with Québec’s Ministère du Tourisme in initiatives that include marketing the destination under the Bonjour Québec brand, as part of a collaborative model unique within the industry.
Stéphane Tellier
Delegate - United Kingdom, Germany & United States trade
Marie-Hélène Hudon
Director – International business development, trade & PR